We Vichy a Merry Christmas!
The task was to remind people that Olvi Vichy fits the Christmas table just as perfectly as a Christmas tree in the corner or a star in the window.
Keep it simple
Our goal was to wish people a Merry and peaceful Christmas in true Olvi style: humorously, cleverly, and confidently.
By replacing two words in the traditional greeting with "Vichy," We wish you a Merry Christmas became We Vichy a Merry Christmas.