“Finnair is currently playing with soundscapes on certain flights from China to Europe using sounds one of its signature chefs, Steven Liu, recorded on a trip to Nordic countries.”
Sounds for your taste buds
Finnair signature chef Steven Liu created sounds that help you taste the true nordic flavours of onboard menu on flights between Asia and Europe.
It's a scientific fact that the low ambient sound of a flying aircraft affects how food tastes onboard airplanes. To offer our passenger the true Nordic flavours, we recorded raw nordic sounds from Nordic Lapland with Finnairs signature chef Steven Liu. With the help from a professor of Molecule gastronomy Anu Hopia we created these sounds in to unique soundtracks for each of the dishes served on board flights to Asia. Each soundtrack was made to enhance the flavours of different dishes and offer a truly unique nordic experience.
Testing the sounds
We invited Chinese passengers and influencers in Shanghai to help us design the best possible sounds for Finnair onboard soundscapes.
Not just onboard
To offer a truly unique Nordic experience wherever you are, we also created a WeChat app for the Chinese audience. Take a picture of your food and advanced image recognition software interprets it and offers you a customized soundtrack for you to enjoy.