The largest and oldest online auction site in Finland Huuto.net had a problem: People thought that you can only find used poor quality items from their online store.
We set out to change that perception. We asked three interior designer / bloggers to collect items that being sold on Huuto.net and decorate the bedroom of your dreams with the found items.
The integrated campaign was a huge success. All the items that made the bedrooms were sold within minutes from going live. If you came after all the items were already sold, you were directed to Huuto.net to browse similar items.
After all was said and done, we had a successful campaign, that changed the perception of Huuto.net towards a site where you can find and purchase quality with just a bit cheaper price.